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Author of 5 books: Futurist Gerd Leonhard

...one of the most remarkable future-minded authors in the world.

GERD's BESTSELLER: TECHNOLOGY VS. HUMANITY

Gerd Leonhard is one of the most remarkably future-minded authors in the world today. He has penned a series of breakthrough works on everything from the future of music to the exponential transformations currently sweeping business and society. His signature fusion of humanism and future thinking reflects Gerd’s classical European training in philosophy and the arts, while his over 1500 global speaking engagements enrich his writing with unique perceptions and experiences.

Gerd’s bestseller, Technology vs. Humanity, is now available in 12 languages and has cemented his reputation as a front-runner among transformational thinkers.

Douglas Rushkoff, author and host of the Team Human podcast, has said, “Gerd Leonhard is most definitely a member of Team Human. This is his convincing and heartfelt call for the reinstatement of people and purpose into the technology program”.

Silicon Valley entrepreneur and Rock Center fellow Vivek Wadhwa said about Gerd’s book, “Gerd Leonhard provides a fascinating look at the impact of exponential technologies and the dilemmas we will face in adapting to or being adapted by these. His book really makes you worry and think”.

TECHNOLOGY VS HUMANITY

Futurist Gerd Leonhard breaks new ground by bringing together mankind’s urge to reinvent, upgrade, and automate everything – down to human biology itself, with our timeless quest for freedom, self-realization, and happiness. Now is a good time to stop and ask the big questions: How do we embrace technology without becoming it? 

Artificial intelligence, cognitive computing, the singularity, digital obesity, printed food, the Internet of Things, the death of privacy, the end of work-as-we-know-it, radical longevity and ‘the end of dying’. The imminent convergence of technology and humanity is already very tangible. So, which moral values are you prepared to stand up for – before being human alters its meaning forever?

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THE FUTURE OF BUSINESS

The Future of Business explores how the commercial world is being transformed by the complex interplay between social, economic and political shifts, disruptive ideas, bold strategies, and breakthroughs in science and technology. Over 60 contributors from 21 countries explore how the business landscape will be reshaped by factors as diverse as the modification of the human brain, and body, 3D printing, alternative energy sources, the reinvention of government, and new business models. They also explore artificial intelligence, blockchain technology, and the potential emergence of the Star Trek economy. In addition, they discuss the future of blockchain technology and the potential emergence of the Star Trek economy. For more information and to access exclusive content, visit Fast Future Publishing.

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THE FUTURE OF CONTENT  (2013)

This short Kindle book is a highly curated collection of the most important essays and blog posts Gerd has written on this topic, and even though some of it was written as far back as 2007, it still holds water years later.

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FRICTION IS FICTION (2010)

THE FUTURE OF CONTENT, MEDIA & BUSINESS

In this book, published in 2010, Gerd shares his thoughts on the Future of Content, Media, and Business. The book’s central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e., by controlling the ‘people formerly known as consumers'. 

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THE FUTURE OF MUSIC (2005)

MANIFESTO FOR THE DIGITAL MUSIC REVOLUTION *BESTSELLER

From the Music Research Institute at Berklee College of Music comes a manifesto for the ongoing music revolution by David Kusek and Gerd Leonhard. Published in 2005, the book explores challenging aspects of the music business, discovering the changes, technologies, innovation and powerful trends which are affecting its future. What will happen to the way we consume music? Anyone who plans to listen to music on shiny pieces of plastic in the future will be in for a big shock. Some may find this book controversial, while others will consider it prophesy. No matter where this revolution begins or ends, the industry must learn to respect and react to its consumers.

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MUSIC 2.0 ESSAYS (2009)

Music 2.0 is an inspiring and invigorating collection of Music & Media Futurist Gerd Leonhard’s best essays and blog posts on the future of the music industry. The book expands on the ideas and models Gerd presented in his first book, “The Future of Music”, which has become a must-read work within the music industry worldwide and was translated into many languages. Music 2.0 clearly describes what the next generation of music companies will look like. You can also read this book on your mobile device for free, here.

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THE END OF CONTROL (2007)

‘The End Of Control’ addresses the single most important issue underlying many debates about the future of media. Who controls what, why, when, and where. How can digital content still generate revenues when most traditional ways of controlling its flow (i.e., distribution) are no longer available? In this book, Gerd Leonhard argues that in the future, controlling distribution is replaced with earning, receiving, and maintaining attention; that in media’s future friction is fiction; and that the “people formerly known as consumers” now literally run the show. Published in 2007, this blog book demonstrates how technology is shifting control over media to the ‘People Formerly Known as Consumers’.

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