Tag: Marketing

My latest presentation on Slideshare: Digital Transformation: the future of business, commerce and technology

Digital Transformation: the future of business, commerce and technology (Futurist Gerd Leonhard) from Gerd Leonhard Download the PDF:  Future of business and commerce digital transformation gerd leonhard futurists speaker slideshare-web

Emotion in marketing: How our brains decide which content is shareable

This post originally appeared on the Buffer blog and has been republished with permission. Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in. from Pocket https://ift.tt/NgI9SM via IFTTT

My presentation from today’s talk on the future of business in a networked society (GBTA conference Praque)

2 sources: Dropbox (7MB PDF) Gerd’s Owncloud (7MB PDF) Event details (GBTA Europe Conference Prague)

Good piece on big data myths (informationweek.com)

Myth 3: Big Data Yields Certainty A well-trodden business aphorism is, “I have all of the data I can handle. I just need more information.” In Too Big to Ignore, I write about the difficulty of being truly certain about business decisions of any import. It’s virtually impossible to be completely ...

What the Marketing Agency of the Future Will Do Differently (HBR)

Listen up, Agency People:) What the Marketing Agency of the Future Will Do Differently – Mitch Joel – Harvard Business Review. Content as media. Content was used as chum for brands. Brands blog, podcast, tweet, post and more in hopes of drawing consumers over to their home base (which was — ...

Video Interview with TheDrum: future of branding and media

Nice cross-post from TheDrum. Gerd Leonhard, futurist and CEO of The Futures Agency talks to The Drum while at the Social Media Week about his predictions the role of data will have on the world of business, and how social media will impact upon that. He also discusses the use of incetivisation ...

New video: 5 customer engagement trends by Gerd Leonhard (future of marketing)

A short, new video of an interview with me, kindly produced and provided by mycustomer.com, recorded after a recent keynote engagement at the Tradedoubler conference in London, September 23, 2010, containing some useful nuggets on the future of marketing and advertising – take a look and let me know how ...

Video: The Future of Selling in a connected World (Google Insights event in Zurich, June 2010)

Finally, here is the video from the Google Insights event in Zurich, on June 10, 2010 (please go here for my previous post on this, as well as the PDF and the embedded slideshow). Download the M4V file (350MB)

The Future of Business in the Open Economy (video of my presentation at the Fundacao Dom Cabral, Brazil)

This is a rather lengthy (but worth it, I hope:) 90 minute+ video of my June 23, 2010 presentation on "New Insights: The Future of Business – trends, future scenarios and key insights" at the Fundacao Dom Cabral (FDC) in Belo Horizonte, Brazil. The PDF with the slides can be downloaded ...

Some great pictures from my session at Roda Viva / TV Cultura in Brazil

 Together with my colleague and Swiss leadership guru Didier Marlier I have been doing some interesting work with one of the leading business schools in Brazil, Fundacao Dom Cabral (more on that soon!). The last time I was there I also managed to do a very special engagement for ...


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