Highlights from Generation’s Sustainability and Trends Report 2020
Generation's new report has some really powerful conclusions and stats to back them up – this is a must-read for anyone looking at near-future scenarios.
“The COVID-19 pandemic has disrupted all aspects of normal life, with enormous health, economic and social costs. It has also brought home the urgency of a decisive shift to sustainability.
In Sustainability Trends Report 2020, we show that in the wake of the pandemic, many long-term trends are accelerating and some new ones are emerging. We track the implications of these new dynamics for action on the climate and inequality… Companies have a critical role to play in building back better. As in previous editions of this report, we highlight many of the exciting innovations in the world of sustainability. We examine how the world of business is contributing to the recovery and to building an inclusive, sustainable economy. We also underscore why a change in investor ethos is necessary to find a sustainable pathway out of this crisis.
The pandemic is revealing new insights into our shared sustainability challenges. The interlocking nature of our climate, ecological and social crises. The vulnerability and resilience of our societies to shocks. The depth and nature of economic and social inequalities. Our dependence on institutions and cooperation for prosperity and stability, at a time when mutual trust has collapsed. This is a profoundly difficult time for many people”. READ ON.
Below are my highlights.