Loading Future Keynotespeaker Gerd Leonhard

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Category Advertising

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Tech giants are profiting — and getting more powerful — even as the global economy tanks (via WaPo)

There are really two Americas right now,” said Scott Galloway, a...
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Gerd Leonhard’s presentation at Digital Copenhagen 2019: Technology, Humanity: the future (and what about Marketing?)

Pretty cool event here in Copenhagen today: Digital Copenhagen 2019. Here...
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Does the Internet know too much about you? Meet The New Organs project

Can our devices be controlled? Are microphones and cameras being turned...
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Cats and guacamole: a reflection on platform loyalty and information fiduciaries.

Jonathan Zittrain, Founder of the Berkman Klein Centre for Internet &...
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“Dear Tech Company”: A nice counter-narrative to IBM’s promotional video

On 12 Feb 2019, IBM published a new video advertisement “Dear Tech, An...
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Only 17% Of Consumers Believe Personalized Ads Are Ethical, Survey Says (via Forbes)

“A massive majority of consumers believe that using their data to...
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Things to Hang on Your Mental Mug Tree | Edge.org – some great morsels from Rory Sutherland

“There's a rather lovely company in the UK that pays people who are...
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My presentation at UBA Trend Days in Brussels: Technology, Humanity, The Future – and what does all that mean for Marketing?

More details on the event here Here is the deck (20 MB PDF): Gerd Leonhard...
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Great theme and video: labels are for cans not for people (coca cola ad campaign)

Didier Marlier, a good friend, leadership expert and fellow Futures Agency...
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Short video on ‘advertising of the past’ versus advertising in the future

This is a a short clip from my 2013 presentation at the Guardian...
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▶ The Most Epic Safety Video Ever Made #airnzhobbit – YouTube

▶ The Most Epic Safety Video Ever Made #airnzhobbit – YouTube....
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